Culture Club

There’s something inherently beautiful about a rookie before he’s taken the field at the top level for the first time. It’s a purity borne of hopes for the future and excitement about the present. These are players who still hold their senior teammates in awe, much like a fan might.

I first encountered this phenomenon during a Warriors open day in the build up to the 2005 season. My wife and I spotted a relatively unknown junior player who we caught completely off guard by requesting his autograph. This stunned teenager, Simon Mannering, has since become a regular fixture of both Warriors and Kiwis teams. For some inexplicable reason, something deep within me insists ours was his first autograph opportunity.

I saw a similar innocence in another rookie during the first round of 2008, when the Warriors played away to the Storm. The club had put on an away match function – a chance to mingle with non-playing team members and then watch the game at a movie theatre – and I found myself talking with Herman Retzlaff, our most recent signing. He asked me my name, and we conversed briefly before going our separate ways.

The half time break saw a stampede of bodies as people rushed to take personal pit stops before the second stanza. As I waited outside the toilets for my wife to accommodate nature’s requests, Herman came by, headed for the men’s.

“Dave!” he called to me. “What did you think of the first half?”

“Nail biting stuff, mate,” I grinned back, surprised that he’d even remembered my name.

“How do you think we’re going to go in the second half?” he asked as he passed by.

“It’s only going to get better,” I replied, revealing in a single sentence just how poor a tipster I am.

It was such a simple and brief exchange, and yet it provided powerful evidence of a positive club culture, something which hasn’t gone unnoticed by recent signing Brent Tate.

After spending seven seasons in first grade with the Brisbane Broncos, (regularly perceived as the benchmark club for off field professionalism), the representative centre recently referred to his new club as “a really professional outfit from the front office right down to the coaching staff”.

And when a player of Tate’s experience says something like that, it pays to listen.

This is a far cry from what the culture used to be like – big personalities getting in the way of the on field excitement, and players of the ilk of Nigel Vagana and Stacey Jones becoming uncertain as to whether or not they would actually get paid as the club spiralled towards bankruptcy.

Fortunately, those days are long gone.

The Warriors are now a club that is respected by fans and players alike. The mere fact that former players Jerry Seuseu and Stacey Jones – both of whom were involved in “that try” in the 2002 grand final – along with foundation captain Dean Bell have returned to work with the club after hanging up their boots, is further testament to the administerial turnaround. In fact, Bell was approached by the previous management but declined because he “didn’t get a good feeling about it”.

Another positive sign is the amount of fan involvement that is not only welcomed but actually sought after by the club. Fan forums have been held, as have away functions allowing for fans to meet players, win prizes, and watch away games live on the big screen. An open and approachable CEO has replaced his somewhat standoffish predecessor. And an away fan season membership is in the works for Australian-based fans of the Auckland club.

This turnaround from management has afforded a similar about turn from the spectators.

When new crowd favourite Wade McKinnon was ruled out for the entire 2008 season through injury following an anterior cruciate ligament tear which required a knee reconstruction, fans on an internet forum organised a large get well card, filled with messages of encouragement, to be delivered directly to the player.

This simple act of kindness – appreciated by McKinnon, who, through a club staff member, thanked those responsible – wouldn’t have been possible in years gone by. Most fans wouldn’t have even tried for fear of being turned away by an impersonal organisation.

If anything, this proves that the gradual process of regaining faith and earning trust from sponsors and fans has finally begun to pay dividends.

And long may it continue.

Herman Retzlaff (L) and David Taylor.